asos                    – Nimble Tank                    – Art Direction & Design

asos came to us because their customers get lost in the thousands of products they sell. They needed a simple way to present the user with a select amount of products in a more easy to digest way. We came up with the Daily Edit, presented via a mobile web app, users were given 6 outfits in 6 different categories that had been selected for them every day, making their life (and shopping) painless.