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Infiniti                   – AKQA                    – Art Direction & Design

Infiniti wanted to raise awareness of their partership with Formula 1 in the most engaging way possible. The creative director on my team conceptualised a short 90 second film that would tell the story of all the small (usually ignored) happenings around the race, and not focus on the race itself. I helped to add to the concept whilst developing the art direction and style I think that it should be visually portrayed in.

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F1 Grand Prix of Japan - QualifyingF1 Grand Prix of Japan - Qualifying